B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other facts regarding modern B2B marketing. We review exactly how the purchasing trip is now entirely fragmented as well as the way that neighborhood structure can help marketers take back control of the exploration and ne… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other facts about modern B2B advertising and marketing. We discuss exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid online marketers retake control of the discove… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other truths regarding modern-day B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid marketers retake control of the d… Read More